One of the questions that we frequently get is what is the difference between a listing agent vs selling agent. Well, we can answer that question for you. To put it into simplified terms, a selling agent represents the buyer in the transaction, while the listing agent represents the seller in the transaction. I know it’s probably a little confusing, however, let me further elaborate on what the key differences are between a listing agent vs selling agent.
In the sale of a home, the Listing Agents job is to ultimately help the seller get their home sold. However, there is more to it than that. The Listing Agent should always be knowledgeable about everything that is going on in the market. From knowing how much the average home is selling for, to knowing how many homes have sold in the last month, a Listing Agents job is to be as knowledgeable as they can about their market. But their job doesn’t end there. The Listing Agent also helps the homeowner set the price for their home by showing them comparables to the property for sale, so this way the homeowners can price their home at a competitive price point.
Once the price is set the Listing Agent markets the home to all of the qualified buyers in the market by posting the home on the local MLS and any other websites in which the agent finds appropriate. Before they begin to post the property they will first hire professional photographers and videographers in order to capture high-quality videos and picture content to give potential buyers the best presentation of the home. They may also produce professional brochures and floor plans for the property along with suggestions that you stage the home and style it in a way that’s appealing. Lastly, when the offers start to come through, the Listing Agents job is to walk the seller through the process, present all of the offers, and get all of the paperwork filled out and ultimately close the deal.
Now that you know what a Listing Agent does let’s look at what a Selling Agents job is.
The selling agent represents the buyer in the process of purchasing a home. Now I know that it’s confusing to call the buyers agent a “Selling Agent,” but here’s why they do that. Once the agent and his or her client(s) have entered into an agency agreement, the buyer’s agent is referred to as the Selling agent because they are the ones who produced a buyer that is actually going to purchase the home. But prior to entering the agency agreement, the agent is known as the buyer’s agent, though once the agent gets their clients to sign the agency agreement they’re referred to as the selling agent. The titles selling agent and buyers agent are typically used interchangeably as their duties are the same.
In terms of what a selling agent does, first, they identify the things that his or her client(s) is looking for in a home. In this instance, most agents will present a criteria checklist for their clients to fill out in order to determine exactly what they are looking for in a home. From there the agents job is to find the properties that his or her client(s) identified as being perfect for them, setting up a time with the listing agent for showings of the properties, determining which properties fits their needs the best, and then putting together an offer and presenting it to the seller and their listing agent.
However, presenting the offer does not always guarantee acceptance from the seller so it is important that the selling agent has good negotiating skills and understands the facts about the property and the neighborhood enough that they can negotiate a good deal for their client(s). Once the offer has been accepted and all subjects have been removed then closing activities will take place and the selling agent will present the keys of the home to the their client(s) on the possession day.
After presenting these facts to you, we hope that you have learned enough throughout reading this article to distinguish the difference between a listing agent vs selling agent. Just remember if it says listing agent they are working for the seller and if it says selling agents they are working with buyers.
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